Subscription plans

Choose the right SamChe AI plan.

Compare cumulative plans with transparent pricing, including Instagram DM AI availability, Enterprise visual AI, included base voice AI, multi-brand scale and deeper operational control.

Instagram DM AI: Starter — Not included; Growth — By scope; Business — Included; Enterprise — Included + advanced/custom setup. No separate fixed Instagram price is introduced.

STARTER

Core AI foundation

Single-site businesses that primarily need an intelligent website assistant.

AED 1,790 / month

Subscription billed monthly

One-Time Implementation & OnboardingAED 2,500AI configuration, knowledge setup and launch
5,000AI Interactions / Month
  • Up to 2 Languages
  • 1 Web Chatbot (1 site)
  • Instagram DM AI — Not included
  • Knowledge Intelligence
  • Page-aware Context
  • Basic Lead Capture
  • Human Handover
SUPPORT
  • 24/7 AI Support
  • Human Email Support — Business Hours
CHOOSE PLAN
MOST POPULAR

GROWTH

Everything in Starter + growth capabilities

Businesses adding WhatsApp AI, shared inbox capabilities, scoped Instagram DM AI and an external CRM or booking integration.

AED 3,990 / month

Subscription billed monthly

One-Time Implementation & OnboardingAED 5,000Multi-channel setup, WhatsApp AI and integration onboarding
20,000AI Interactions / Month
  • Up to 3 Languages
  • Web Chatbot + WhatsApp AI
  • Instagram DM AI — By scope
  • Advanced Knowledge Intelligence
  • 1 CRM OR Booking Integration
  • SamChe Shared Inbox
  • Lead Qualification & Routing
  • Up to 5 Team Users
SUPPORT
  • 24/7 AI Support
  • Email + WhatsApp Human Support — Business Hours
  • Priority Support
CHOOSE GROWTH PLAN

BUSINESS

Everything in Growth + advanced intelligence and integrations

Companies requiring multiple AI channels, AI Guide, deeper intelligence, integrations, lead scoring, APIs and custom workflows.

AED 7,990 / month

Subscription billed monthly

One-Time Implementation & OnboardingAED 9,500Advanced AI configuration, workflows and integration setup
50,000AI Interactions / Month
  • Up to 5 Languages
  • Web + WhatsApp AI + AI Guide Channels
  • Instagram DM AI — Included
  • Entity-aware Intelligence
  • Up to 3 External Integrations
  • AI Lead Scoring
  • API Access & Custom Workflows
  • Up to 10 Team Users
SUPPORT
  • 24/7 AI Support
  • Priority Email + WhatsApp Human Support
  • Expanded Priority Support
CHOOSE BUSINESS PLAN

ENTERPRISE

Everything in Business + multimodal AI, voice AI, multi-brand scale and advanced controls

Advanced AI automation for organizations requiring visual AI, voice AI, multi-brand scale and deeper operational control.

From AED 12,500 / month

Subscription billed monthly

Enterprise ImplementationFrom AED 20,000Multimodal AI, voice, visual and enterprise integration implementation
100,000+AI Interactions / Month
  • Instagram DM AI — Included + advanced/custom setup
  • 200 AI Visual Generations / Month
  • AI Voice Receptionist · 300 Inbound Min · 2 Concurrent Calls
  • Multiple Brands / Sites
  • Extended Multilingual Support
  • Advanced Enterprise Controls
  • Custom Data Retention
SUPPORT
  • 24/7 AI Support
  • 24/7 Human Support for Critical Issues
  • Priority Email + WhatsApp
  • Dedicated Customer Advisor
CONTACT SALES

One-time implementation covers the initial SamChe AI setup required for the selected plan, including AI configuration, enabled channel setup, knowledge preparation, integration configuration, testing and launch support. The exact Enterprise implementation scope may vary based on complexity.

Platform capabilities

Platform Feature Comparison

Compare the channels, intelligence, CRM, integration and operational capabilities included at each SamChe AI plan level.

FEATURESTARTERGROWTHBUSINESSENTERPRISE
Core Channels
Web ChatbotIncludedYesIncludedYesIncludedYesIncludedYes
WhatsApp AINot includedNoIncludedYesIncludedYesIncludedYes
Instagram DM AINot includedNoBy scopeBy scopeIncludedYesIncluded + advanced/custom setupYes · Custom
AI GuideNot includedNoNot includedNoIncludedYesIncludedYes
Human HandoverIncludedYesIncludedYesIncludedYesIncludedYes
Shared InboxNot includedNoIncludedYesIncludedYesIncludedYes
Omnichannel Conversation ContextBasicBasicIncludedYesAdvancedAdvancedEnterprise scaleEnterprise
Knowledge & Intelligence
Knowledge IntelligenceIncludedYesAdvancedAdvancedAdvancedAdvancedEnterpriseEnterprise
Page-aware ContextIncludedYesIncludedYesIncludedYesIncludedYes
Entity-aware IntelligenceNot includedNoNot includedNoIncludedYesIncludedYes
Approved Knowledge WorkflowIncludedYesIncludedYesIncludedYesIncludedYes
Conversation-derived Knowledge RecommendationsNot includedNoBy scopeBy scopeIncludedYesAdvancedAdvanced
Business Document / Knowledge IngestionIncludedYesIncludedYesIncludedYesEnterprise scaleEnterprise
CRM & Lead Management
Basic Lead CaptureIncludedYesIncludedYesIncludedYesIncludedYes
Lead QualificationBasicBasicIncludedYesIncludedYesAdvancedAdvanced
Lead RoutingNot includedNoIncludedYesIncludedYesAdvancedAdvanced
AI Lead ScoringNot includedNoNot includedNoIncludedYesAdvancedAdvanced
CRM IntegrationNot includedNo1 CRM or Booking integration1 CRM/BookingUp to 3 external integrationsUp to 3Custom scaleCustom
Booking IntegrationNot includedNo1 CRM or Booking integration1 CRM/BookingUp to 3 external integrationsUp to 3Custom scaleCustom
CRM & PipelineNot includedNoIncludedYesIncludedYesAdvancedAdvanced
Integrations & Automation
External IntegrationsNot includedNo11Up to 3Up to 3Custom scaleCustom
API AccessNot includedNoNot includedNoIncludedYesIncludedYes
Custom WorkflowsNot includedNoNot includedNoIncludedYesAdvancedAdvanced
ERP IntegrationsNot includedNoNot includedNoBy scopeBy scopeIncluded / Custom scaleYes · Custom
Payment IntegrationsNot includedNoNot includedNoBy scopeBy scopeIncluded / Custom scaleYes · Custom
Agentic AIRoadmapRoadmapRoadmapRoadmapRoadmap / By scopeRoadmapRoadmap / By scopeRoadmap
SkillsRoadmapRoadmapRoadmapRoadmapRoadmap / By scopeRoadmapRoadmap / By scopeRoadmap
ActionsRoadmapRoadmapRoadmapRoadmapRoadmap / By scopeRoadmapRoadmap / By scopeRoadmap
Workflow EngineRoadmapRoadmapRoadmapRoadmapRoadmap / By scopeRoadmapRoadmap / By scopeRoadmap
Custom Workflows are a current capability for configured automations and integrations. Agentic AI, Skills, Actions and the broader Workflow Engine remain roadmap capabilities, not standard live plan entitlements; separately scoped work does not grant the future product entitlement.
AI Visual
AI Visual GenerationNot includedNoNot includedNoNot includedNoIncludedYes
Visual Product PersonalizationNot includedNoNot includedNoNot includedNoIncludedYes
Screenshot / Image UnderstandingNot includedNoBy scopeBy scopeBy scopeBy scopeIncludedYes
AI Visual Generations——————200 / month included200/mo
AI Voice
AI Voice ReceptionistAdd-onAdd-onAdd-onAdd-onAdd-onAdd-onIncludedYes
Inbound Voice MinutesAdd-onAdd-onAdd-onAdd-onAdd-onAdd-on300 min / month included300 min
Concurrent AI CallsAdd-onAdd-onAdd-onAdd-onAdd-onAdd-on2 concurrent calls included2 calls
Outbound AI CallingAdd-onAdd-onAdd-onAdd-onAdd-onAdd-onAdd-on / By scopeAdd-on
Voice AI ProAdd-onAdd-onAdd-onAdd-onAdd-onAdd-onUpgrade / Add-onUpgrade
Team & Operations
Team UsersCore accessCoreUp to 5Up to 5Up to 10Up to 10CustomCustom
Multiple Brands / SitesNot includedNoNot includedNoBy scopeBy scopeIncludedYes
Advanced ControlsNot includedNoNot includedNoNot includedNoIncludedYes
Custom Data RetentionNot includedNoNot includedNoNot includedNoCustomCustom
Dedicated SupportNot includedNoNot includedNoNot includedNoIncludedYes
Usage & Language
Monthly AI Interactions5,0005K20,00020K50,00050K100,000+100K+
LanguagesUp to 2Up to 2Up to 3Up to 3Up to 5Up to 5CustomCustom
AI Visual Generations——————200 / month200/mo
Inbound Voice MinutesAdd-onAdd-onAdd-onAdd-onAdd-onAdd-on300 / month300 min
Concurrent AI CallsAdd-onAdd-onAdd-onAdd-onAdd-onAdd-on22 calls
Support & Success
24/7 AI SupportIncludedYesIncludedYesIncludedYesIncludedYes
Human Email SupportBusiness HoursOffice HrsBusiness HoursOffice HrsPriorityPriorityPriorityPriority
Human WhatsApp SupportNot includedNoBusiness HoursOffice HrsPriorityPriorityPriorityPriority
Support PortalIncludedYesIncludedYesIncludedYesIncludedYes
Priority SupportStandardStandardPriorityPriorityExpanded PriorityExpandedEnterprise PriorityEnterprise
24/7 Critical Human SupportNot includedNoNot includedNoNot includedNoIncludedYes
Dedicated Customer AdvisorNot includedNoNot includedNoNot includedNoIncludedYes
  • Enterprise includes 200 AI Visual Generations per month; extra visual usage is available through an agreed usage-based or custom commercial arrangement.
  • Enterprise includes 300 inbound AI voice minutes per month and up to two concurrent AI calls; extra minutes, higher concurrency, Voice AI Pro, and outbound calling are available separately through an agreed commercial arrangement.
  • AI Voice Minutes and AI Visual Generations are separate from the standard monthly AI interaction allowance.
IncludedAvailable within the plan
Not includedNot part of this plan
Add-onSeparately priced capability
By scopeAvailability depends on project/integration scope
CustomConfigured according to commercial scope
RoadmapPlanned platform expansion, not a standard live entitlement

Usage explained

Understanding Your Monthly AI Interactions

Each plan includes a monthly allowance for AI-powered customer interactions across supported SamChe AI channels.

Monthly Allowance

Each plan includes a monthly allowance for AI-powered customer interactions across supported SamChe AI channels. Starter: 5,000 AI interactions / month. Growth: 20,000 AI interactions / month. Business: 50,000 AI interactions / month. Enterprise: 100,000+ AI interactions / month, with custom usage arrangements available based on scope.

What Counts

An AI interaction represents an AI-powered customer exchange processed through an enabled SamChe AI channel. Usage is associated with AI-powered customer conversations handled through the AI channels enabled in your plan, such as Web Chatbot, WhatsApp AI and AI Guide. It is not defined as exactly one message or a fixed token conversion.

What Does Not Count

AI interactions are not the same as OpenAI tokens, Gemini tokens, website visits, setup fees, ordinary human-only inbox activity, AI Visual Generations or AI Voice Minutes.

AI Visual Usage

Enterprise includes one shared pool of 200 AI Visual Generations per billing period across enabled AI Visual Generation and Visual Product Personalization experiences. Additional usage follows an agreed usage-based or custom commercial arrangement. No rollover is promised.

AI Voice Usage

Starter, Growth and Business use the paid AI Voice Receptionist add-on. Enterprise includes 300 inbound minutes per billing period and up to two concurrent AI calls and is not charged the base AED 1,990/month add-on fee. Additional minutes, higher concurrency, Voice AI Pro and outbound calling remain paid expansions.

Separate Usage Dimensions

Monthly AI Interactions, AI Visual Generations and AI Voice Minutes are three separate commercial usage dimensions. Visual generations and voice minutes are not deducted from the standard monthly AI interaction allowance. Concurrent AI Calls is a capacity limit, not a usage allowance.

Higher Usage

If usage approaches or exceeds an included allowance, SamChe AI can recommend a higher plan or an agreed usage-based or custom commercial arrangement. No automatic overage billing or suspension is promised.

Billing Period

Interaction, visual and voice allowances are defined per billing period. Any custom usage arrangement is subject to the commercial agreement. Higher plans combine larger interaction allowances with additional AI channels, integrations, intelligence features and team capabilities.

PLATFORM ADD-ONS

Optional product capacity and voice capabilities.

Enhanced AI Capability

AED 1,500/month

Additional capacity for use cases requiring complex analysis, advanced decision support, and advanced AI workflows.

AI Voice Receptionist

From AED 1,990/monthAED 4,500 setup

Starter, Growth and Business add-on with 300 inbound minutes; extra use from AED 1.49/min. Enterprise includes the base 300-minute allowance and up to two concurrent AI calls and is not charged the base AED 1,990/month add-on fee.

Voice AI Pro

From AED 3,990/monthAED 7,500 setup

Includes 1,000 inbound minutes; extra use from AED 1.29/min. Available as paid expansion for every plan, including Enterprise.

  • Outbound AI Calling from AED 3.49/min.
  • Additional voice minutes, higher concurrency, Voice AI Pro, outbound calling and custom voice scope are paid expansions.
  • No automatic voice overage billing is promised; additional usage follows an agreed usage-based or custom commercial arrangement.
  • Launch pricing shown; final terms vary by telecom setup.
  • Third-party messaging fees may apply and are billed separately.
  • Setup costs vary by scope.

Platform questions

SamChe AI Platform FAQ

Clear answers about channels, knowledge, integrations and implementation scope.

What is SamChe AI Platform?

SamChe AI Platform is a multi-tenant SaaS workspace for customer-facing AI assistants, business knowledge, conversations, leads and connected customer operations.

Which AI channels can I use?

Depending on the selected plan, you can use Web Chatbot, WhatsApp AI and AI Guide. Channel availability follows the approved plan scope.

Can SamChe AI learn from my business documents?

Knowledge Intelligence supports managed knowledge sources, processing states and grounded retrieval previews. The quality and scope of answers depend on the sources and workspace configuration.

Can the AI understand the page a visitor is viewing?

Page-aware context is included in Starter and can help the Web Chatbot answer with awareness of the relevant website page.

Can I connect SamChe AI to my CRM or booking system?

Growth includes one CRM or booking integration. Business and Enterprise support broader integrations according to the approved plan scope and implementation requirements.

Does SamChe AI support multiple languages?

Yes. The plans support up to 2, 3 or 5 languages, while Enterprise provides extended multilingual support.

Can a human take over an AI conversation?

Human handover is included in Starter, and Growth includes shared inbox capabilities for team follow-through where configured. Higher-scope arrangements can be reviewed with sales.

What happens if I exceed my monthly AI interaction allowance?

If your usage approaches or exceeds your plan allowance, SamChe AI can recommend a higher plan or a custom usage arrangement. Exact commercial terms depend on the selected plan and agreed scope.

Is AI Voice included in Enterprise?

Enterprise includes the base AI Voice Receptionist entitlement with 300 inbound minutes per month and up to 2 concurrent AI calls. Additional minutes, higher concurrency, Voice AI Pro, and outbound calling are available separately.

What is included with AI Visual Generation?

Enterprise includes one shared allowance of 200 AI Visual Generations per month across enabled AI Visual Generation and Visual Product Personalization experiences. Additional usage is available by agreed scope.

What happens when Enterprise exceeds included voice or visual usage?

Additional usage is handled through an agreed usage-based or custom commercial arrangement. Automatic billing, rollover, or suspension is not assumed unless separately contracted.

Why is there a one-time implementation fee?

The implementation fee covers the initial technical and AI setup required to configure SamChe AI for your business, including enabled channels, knowledge preparation, integration configuration, testing and launch support. Enterprise implementation is scoped according to complexity.

How long does implementation take?

Implementation depends on the selected channels, knowledge sources, integrations and operating requirements. The sales team confirms the practical scope during review; no fixed deployment time is promised here.

Can SamChe AI be configured for multiple brands or websites?

Enterprise supports multiple brands or sites as part of its custom scope, with the final configuration reviewed against your operating requirements.

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