AI ASSISTANTS
Configure business-specific assistants and manage their behavior from the tenant workspace.
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SamChe AI Platform · Multi-tenant SaaS
SamChe AI brings AI assistants, customer conversations, business knowledge, CRM and customer operations together in one multi-tenant SaaS workspace. It supports today’s customer-facing AI experiences while clearly separating roadmap capabilities, including agentic workflows, Skills, Actions and the Workflow Engine.

CORE PLATFORM CAPABILITIES · AI ASSISTANTS · KNOWLEDGE INTELLIGENCE · LIVE INBOX · CRM & PIPELINE · AI GUIDE
SamChe AI connects customer-facing AI, approved business knowledge, centralized inbox operations and lead workflows inside one subscription platform.
Configure business-specific assistants and manage their behavior from the tenant workspace.
↗Manage knowledge sources, processing states and grounded retrieval previews.
↗Review conversations, reply as a team, and manage AI or human handling where supported.
↗Work with leads and pipeline records inside the workspace.
↗Configure customer-facing, guided AI experiences beyond a simple Q&A exchange.
↗01 · LIVE PRODUCTS · CURRENT COMMERCIAL
Explore the customer-facing products connected to SamChe AI. Each experience serves a distinct purpose and sits within a broader platform for assistants, conversations, knowledge and leads.
AI-powered website conversations for product discovery, business information, lead capture and customer assistance.
A guided AI experience for structured journeys, recommendations, contextual planning and branded customer assistance.
Business-aware messaging connected to shared platform knowledge and centralized conversation operations.
Web Chatbot understands the page, product or service a visitor is viewing and can move naturally from support to product discovery, comparison, recommendation, sales and lead capture.
AI Guide is an interactive decision and planning experience, not another chat window. Businesses configure industry-specific journeys with structured discovery questions and customer-specific guidance.
WhatsApp AI handles richer customer conversations than a text-only bot by combining support and sales with approved Knowledge Intelligence and the conversation context.
CUSTOMER REQUEST
+ APPROVED BUSINESS / PRODUCT KNOWLEDGE
+ CUSTOMER CONTEXT
→ RELEVANT CUSTOMER-SPECIFIC VISUAL
02 · Multi-tenant control plane
Manage assistants, knowledge, channels, conversations, leads, pipeline, analytics and workspace configuration from a central tenant workspace.

03 · Platform capabilities
Product areas share a tenant context. The current dashboard implementation includes the modules below; Automation / Agentic AI remains on the roadmap.
Configure business-specific assistants and manage their behavior from the tenant workspace.
↗Manage knowledge sources, processing states and grounded retrieval previews.
↗Review conversations, reply as a team, and manage AI or human handling where supported.
↗Work with leads and pipeline records inside the workspace.
↗Configure customer-facing, guided AI experiences beyond a simple Q&A exchange.
↗See workspace KPIs and date-filtered analytics in the dashboard.
↗Bring Web Chatbot, WhatsApp AI, Instagram DM AI and AI Guide into connected customer operations.
↗Keep product areas organized around a customer workspace and its configuration.
↗04 · How SamChe AI works
Configure the available product modules around your customer journey, then manage conversations and leads within the workspace.
05 · REAL PRODUCT SCREENSHOTS
The currently verified public asset is from the Knowledge Intelligence module. We found no publishable dashboard, Inbox, assistant, Guide or CRM screenshot in the searched product repositories, so those screens are not fabricated.

06 · Web Chatbot
SamChe Web Chatbot is designed for website Q&A, support and lead capture, with business knowledge connected to the assistant. Page-aware context and human handover are available where supported by the selected setup.
07 · AI Guide
The existing public AI Guide demonstrates structured planning, business-specific guidance, contextual assistance and interactive customer journeys with its own customer-facing branding.
WEB CHATBOT VS AI GUIDE
Choose a quick response path for common website questions, or a guided experience for decisions that benefit from structured customer journeys.
Best for support, product and service questions, business information and lead capture.
Best for planning, interactive recommendations, project or service selection and richer branded journeys.
08 · Knowledge Intelligence
Manage knowledge sources, inspect processing/indexing states and use retrieval previews in the existing product workflow. Supported formats and results depend on workspace configuration.

Review the knowledge sources available in a tenant workspace.
See source processing and indexing states in the product.
Test the supported retrieval preview workflow for grounded answers.
09 · LIVE INBOX + CRM
Review conversations and team replies in Live Inbox, then work with leads and pipeline records within the same tenant context.
Review channel conversations and take over handling where supported.
Manage leads in a workspace-scoped view.
Track pipeline records through product workflows.
10 · Built for customer-facing teams
Standardized product tiers support businesses that handle customer questions, guidance, lead capture and follow-up.
Product suitability depends on configuration and the customer’s own operating requirements. No sector-specific compliance certification is implied.
11 · Subscription pricing
Choose the approved monthly or yearly subscription. Implementation & onboarding is shown separately as a one-time charge. Every interaction allowance remains monthly.
Core AI foundation
Single-site businesses that primarily need an intelligent website assistant.
AED 1,790 / month
Subscription billed monthly
Everything in Starter + growth capabilities
Businesses adding WhatsApp AI, shared inbox capabilities, scoped Instagram DM AI and an external CRM or booking integration.
AED 3,990 / month
Subscription billed monthly
Everything in Growth + advanced intelligence and integrations
Companies requiring multiple AI channels, AI Guide, deeper intelligence, integrations, lead scoring, APIs and custom workflows.
AED 7,990 / month
Subscription billed monthly
Everything in Business + multimodal AI, voice AI, multi-brand scale and advanced controls
Advanced AI automation for organizations requiring visual AI, voice AI, multi-brand scale and deeper operational control.
From AED 12,500 / month
Subscription billed monthly
One-time implementation covers the initial SamChe AI setup required for the selected plan, including AI configuration, enabled channel setup, knowledge preparation, integration configuration, testing and launch support. The exact Enterprise implementation scope may vary based on complexity.
Platform capabilities
Compare the channels, intelligence, CRM, integration and operational capabilities included at each SamChe AI plan level.
| FEATURE | STARTER | GROWTH | BUSINESS | ENTERPRISE |
|---|---|---|---|---|
| Core Channels | ||||
| Web Chatbot | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| WhatsApp AI | Not includedNo | IncludedYes | IncludedYes | IncludedYes |
| Instagram DM AI | Not includedNo | By scopeBy scope | IncludedYes | Included + advanced/custom setupYes · Custom |
| AI Guide | Not includedNo | Not includedNo | IncludedYes | IncludedYes |
| Human Handover | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Shared Inbox | Not includedNo | IncludedYes | IncludedYes | IncludedYes |
| Omnichannel Conversation Context | BasicBasic | IncludedYes | AdvancedAdvanced | Enterprise scaleEnterprise |
| Knowledge & Intelligence | ||||
| Knowledge Intelligence | IncludedYes | AdvancedAdvanced | AdvancedAdvanced | EnterpriseEnterprise |
| Page-aware Context | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Entity-aware Intelligence | Not includedNo | Not includedNo | IncludedYes | IncludedYes |
| Approved Knowledge Workflow | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Conversation-derived Knowledge Recommendations | Not includedNo | By scopeBy scope | IncludedYes | AdvancedAdvanced |
| Business Document / Knowledge Ingestion | IncludedYes | IncludedYes | IncludedYes | Enterprise scaleEnterprise |
| CRM & Lead Management | ||||
| Basic Lead Capture | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Lead Qualification | BasicBasic | IncludedYes | IncludedYes | AdvancedAdvanced |
| Lead Routing | Not includedNo | IncludedYes | IncludedYes | AdvancedAdvanced |
| AI Lead Scoring | Not includedNo | Not includedNo | IncludedYes | AdvancedAdvanced |
| CRM Integration | Not includedNo | 1 CRM or Booking integration1 CRM/Booking | Up to 3 external integrationsUp to 3 | Custom scaleCustom |
| Booking Integration | Not includedNo | 1 CRM or Booking integration1 CRM/Booking | Up to 3 external integrationsUp to 3 | Custom scaleCustom |
| CRM & Pipeline | Not includedNo | IncludedYes | IncludedYes | AdvancedAdvanced |
| Integrations & Automation | ||||
| External Integrations | Not includedNo | 11 | Up to 3Up to 3 | Custom scaleCustom |
| API Access | Not includedNo | Not includedNo | IncludedYes | IncludedYes |
| Custom Workflows | Not includedNo | Not includedNo | IncludedYes | AdvancedAdvanced |
| ERP Integrations | Not includedNo | Not includedNo | By scopeBy scope | Included / Custom scaleYes · Custom |
| Payment Integrations | Not includedNo | Not includedNo | By scopeBy scope | Included / Custom scaleYes · Custom |
| Agentic AI | RoadmapRoadmap | RoadmapRoadmap | Roadmap / By scopeRoadmap | Roadmap / By scopeRoadmap |
| Skills | RoadmapRoadmap | RoadmapRoadmap | Roadmap / By scopeRoadmap | Roadmap / By scopeRoadmap |
| Actions | RoadmapRoadmap | RoadmapRoadmap | Roadmap / By scopeRoadmap | Roadmap / By scopeRoadmap |
| Workflow Engine | RoadmapRoadmap | RoadmapRoadmap | Roadmap / By scopeRoadmap | Roadmap / By scopeRoadmap |
| Custom Workflows are a current capability for configured automations and integrations. Agentic AI, Skills, Actions and the broader Workflow Engine remain roadmap capabilities, not standard live plan entitlements; separately scoped work does not grant the future product entitlement. | ||||
| AI Visual | ||||
| AI Visual Generation | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
| Visual Product Personalization | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
| Screenshot / Image Understanding | Not includedNo | By scopeBy scope | By scopeBy scope | IncludedYes |
| AI Visual Generations | —— | —— | —— | 200 / month included200/mo |
| AI Voice | ||||
| AI Voice Receptionist | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | IncludedYes |
| Inbound Voice Minutes | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | 300 min / month included300 min |
| Concurrent AI Calls | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | 2 concurrent calls included2 calls |
| Outbound AI Calling | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | Add-on / By scopeAdd-on |
| Voice AI Pro | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | Upgrade / Add-onUpgrade |
| Team & Operations | ||||
| Team Users | Core accessCore | Up to 5Up to 5 | Up to 10Up to 10 | CustomCustom |
| Multiple Brands / Sites | Not includedNo | Not includedNo | By scopeBy scope | IncludedYes |
| Advanced Controls | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
| Custom Data Retention | Not includedNo | Not includedNo | Not includedNo | CustomCustom |
| Dedicated Support | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
| Usage & Language | ||||
| Monthly AI Interactions | 5,0005K | 20,00020K | 50,00050K | 100,000+100K+ |
| Languages | Up to 2Up to 2 | Up to 3Up to 3 | Up to 5Up to 5 | CustomCustom |
| AI Visual Generations | —— | —— | —— | 200 / month200/mo |
| Inbound Voice Minutes | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | 300 / month300 min |
| Concurrent AI Calls | Add-onAdd-on | Add-onAdd-on | Add-onAdd-on | 22 calls |
| Support & Success | ||||
| 24/7 AI Support | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Human Email Support | Business HoursOffice Hrs | Business HoursOffice Hrs | PriorityPriority | PriorityPriority |
| Human WhatsApp Support | Not includedNo | Business HoursOffice Hrs | PriorityPriority | PriorityPriority |
| Support Portal | IncludedYes | IncludedYes | IncludedYes | IncludedYes |
| Priority Support | StandardStandard | PriorityPriority | Expanded PriorityExpanded | Enterprise PriorityEnterprise |
| 24/7 Critical Human Support | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
| Dedicated Customer Advisor | Not includedNo | Not includedNo | Not includedNo | IncludedYes |
Usage explained
Each plan includes a monthly allowance for AI-powered customer interactions across supported SamChe AI channels.
Each plan includes a monthly allowance for AI-powered customer interactions across supported SamChe AI channels. Starter: 5,000 AI interactions / month. Growth: 20,000 AI interactions / month. Business: 50,000 AI interactions / month. Enterprise: 100,000+ AI interactions / month, with custom usage arrangements available based on scope.
An AI interaction represents an AI-powered customer exchange processed through an enabled SamChe AI channel. Usage is associated with AI-powered customer conversations handled through the AI channels enabled in your plan, such as Web Chatbot, WhatsApp AI and AI Guide. It is not defined as exactly one message or a fixed token conversion.
AI interactions are not the same as OpenAI tokens, Gemini tokens, website visits, setup fees, ordinary human-only inbox activity, AI Visual Generations or AI Voice Minutes.
Enterprise includes one shared pool of 200 AI Visual Generations per billing period across enabled AI Visual Generation and Visual Product Personalization experiences. Additional usage follows an agreed usage-based or custom commercial arrangement. No rollover is promised.
Starter, Growth and Business use the paid AI Voice Receptionist add-on. Enterprise includes 300 inbound minutes per billing period and up to two concurrent AI calls and is not charged the base AED 1,990/month add-on fee. Additional minutes, higher concurrency, Voice AI Pro and outbound calling remain paid expansions.
Monthly AI Interactions, AI Visual Generations and AI Voice Minutes are three separate commercial usage dimensions. Visual generations and voice minutes are not deducted from the standard monthly AI interaction allowance. Concurrent AI Calls is a capacity limit, not a usage allowance.
If usage approaches or exceeds an included allowance, SamChe AI can recommend a higher plan or an agreed usage-based or custom commercial arrangement. No automatic overage billing or suspension is promised.
Interaction, visual and voice allowances are defined per billing period. Any custom usage arrangement is subject to the commercial agreement. Higher plans combine larger interaction allowances with additional AI channels, integrations, intelligence features and team capabilities.
Optional product capacity and voice capabilities.
Additional capacity for use cases requiring complex analysis, advanced decision support, and advanced AI workflows.
Starter, Growth and Business add-on with 300 inbound minutes; extra use from AED 1.49/min. Enterprise includes the base 300-minute allowance and up to two concurrent AI calls and is not charged the base AED 1,990/month add-on fee.
Includes 1,000 inbound minutes; extra use from AED 1.29/min. Available as paid expansion for every plan, including Enterprise.
Platform questions
Clear answers about channels, knowledge, integrations and implementation scope.
SamChe AI Platform is a multi-tenant SaaS workspace for customer-facing AI assistants, business knowledge, conversations, leads and connected customer operations.
Depending on the selected plan, you can use Web Chatbot, WhatsApp AI and AI Guide. Channel availability follows the approved plan scope.
Knowledge Intelligence supports managed knowledge sources, processing states and grounded retrieval previews. The quality and scope of answers depend on the sources and workspace configuration.
Page-aware context is included in Starter and can help the Web Chatbot answer with awareness of the relevant website page.
Growth includes one CRM or booking integration. Business and Enterprise support broader integrations according to the approved plan scope and implementation requirements.
Yes. The plans support up to 2, 3 or 5 languages, while Enterprise provides extended multilingual support.
Human handover is included in Starter, and Growth includes shared inbox capabilities for team follow-through where configured. Higher-scope arrangements can be reviewed with sales.
If your usage approaches or exceeds your plan allowance, SamChe AI can recommend a higher plan or a custom usage arrangement. Exact commercial terms depend on the selected plan and agreed scope.
Enterprise includes the base AI Voice Receptionist entitlement with 300 inbound minutes per month and up to 2 concurrent AI calls. Additional minutes, higher concurrency, Voice AI Pro, and outbound calling are available separately.
Enterprise includes one shared allowance of 200 AI Visual Generations per month across enabled AI Visual Generation and Visual Product Personalization experiences. Additional usage is available by agreed scope.
Additional usage is handled through an agreed usage-based or custom commercial arrangement. Automatic billing, rollover, or suspension is not assumed unless separately contracted.
The implementation fee covers the initial technical and AI setup required to configure SamChe AI for your business, including enabled channels, knowledge preparation, integration configuration, testing and launch support. Enterprise implementation is scoped according to complexity.
Implementation depends on the selected channels, knowledge sources, integrations and operating requirements. The sales team confirms the practical scope during review; no fixed deployment time is promised here.
Enterprise supports multiple brands or sites as part of its custom scope, with the final configuration reviewed against your operating requirements.
Plan selection opens a product enquiry with your chosen plan preselected. It does not purchase or activate a subscription.
12 · Choose your starting point
13 · Optional platform add-ons
Additional capacity for use cases requiring complex analysis, advanced decision support, and advanced AI workflows.
Starter, Growth and Business add-on with 300 inbound minutes; extra use from AED 1.49/min. Enterprise includes the base 300-minute allowance and up to two concurrent AI calls and is not charged the base AED 1,990/month add-on fee.
Includes 1,000 inbound minutes; extra use from AED 1.29/min. Available as paid expansion for every plan, including Enterprise.
Outbound AI Calling from AED 3.49/min. Telecom setup conditions, third-party messaging fees, and setup costs vary by scope. Full pricing notes ↗
14 · Product roadmap
Custom Workflows are available today for configured automations and integrations. Agentic AI, Skills, Actions and the broader Workflow Engine remain roadmap capabilities.
Separately scoped development or integration work does not include the future roadmap product entitlement.
15 · Security & privacy
SamChe AI is a multi-tenant platform with tenant-scoped product workflows. Public materials avoid unverified certification, encryption, residency or retention guarantees.